This is an overview of the work that Intellemo delivered for House of Candy and the remarkable results that were achieved. Confidential Client data has been masked deliberately.
We were able to bump CVR by 80%. This was done by streamlining the checkout process to make it more user friendly. Along with this, AMP product pages & category pages were launched to increase the performance. Simultaneously the value of cost per conversion was also lowered by 74%.
We experimented with various keywords & ads to find out the ones that work the best. Once this was clear, we started targeting our audience precisely while segregating it further to keep getting better results in future.
Despite the pandemic, we were able to bring a jump in the revenue through Facebook ads. This was achieved through engaging ads which had communication moulded as per the existing scenario for better relevancy with the users. To push the user into purchasing, also started offers on higher purchase value with the help of House of Candy team.
To improve the conversion rate further by increasing the loading speed of the landing page, we launched AMP for product categories. Separate category pages were launched for each category to improve ad relevance & improve user experience. Sharing the improved numbers of the same.
Engaging creatives for all major occasions to drive purchases apart from the regular ads. Testing different ad formats and communication to know what works the best.