This blog covers best 5 tools for reporting which includes:
- Google Analytics
- Google Data Studio
- Facebook Analytics
Are you one amongst those digital marketers who feel creating reports is one of the most boring and tedious tasks or somebody looking for more efficient ways to get things done? Then you’ve reached the right place!
In the world of automation and tools all around us, such manual tasks need to be given long-lasting rest.
In this blog, we’ll make it easy for you by listing the top 5 best reporting tools for you. Here we go!
1. Google Analytics
You might find it complex on the first glance with so many metrics right in front of you. You’ll have to dig deeper into the data to find useful things keeping aside a variety of metrics that may not be relevant for you. Below are some of the top reports that you can get from this platform:
True to its name, it provides real-time reporting. If you’ve just launched a product or running a contest, you can actually track the number of visitors on your site at the very present along with other valuable information such as top active pages, traffic sources, etc.
b. Audience This section of report is very useful in analysing your strategy as it not only gives information about your audience but is also very helpful in creating more targeted audiences. It showcases data on where your traffic originates from, what pages people like, their demographics, behavior, and much more. Interest and behaviour acquire utmost importance as it provides detailed information such as language, location, browser, and device used by the website visitors.
This section probably holds the maximum interest of online advertisers as this is the place where they can see which ads and platforms are responsible for driving the maximum traffic to your website. You can use the primary and secondary dimension to segregate it as per the source/ medium and landing page.
2. Google Data Studio
It is a free tool which not only lets you import data from various platforms but also visualize data to create insightful reports using various graphs. These reports can further be shared with clients and team members. As you can see in the image shared below, it works with different data sources such as Google Analytics; Facebook, Instagram, Google ads etc.
Once connected to the data source, you can select out of various graphs for presenting your data. It reduces a lot of your efforts but isn’t automated completely and would require your intervention while creating an insightful report.
If you are looking for absolutely free reporting wherein you get a clear picture through numbers that matter the most and graphs that show you day-on-day improvements, then this is the platform you can go for. You’ll be able to see the numbers in real-time through their dashboard. And the best part? You can see reports from all your platforms, whether Google or Facebook at one place!
It comes with other added advantages as well: Help with Strategy & Planning Say your frequency has reached 2+ which has now started affecting your cost per result. This tool would provide you with head-ups to make necessary changes along with tips. Almost like a dream come true, right?
4. Facebook Analytics
Facebook Analytics is another tool which allows you to see how your Facebook properties connect. Using this, you can see how audiences for your Facebook page and Facebook pixel connect or overlap. You can analyse how people are traveling through your site and interacting with different parts of Facebook events. For example, you can specify various Facebook pixels such as purchase event, a lead event, etc. Facebook Analytics gives you an idea of how these interact with one another.
You can find it in Ads Manager under “measure & report” as shown in the image below.
It aggregates data from multiple tools into one single comprehensive dashboard & relies on connectivity with Google Data Studio to display metrics and data. It pulls real-time data and can email weekly, monthly, or even quarterly reports to you as per your need. It offers a 14-day free trial after which you’ll have to pay to use their services further.
This was all you needed to know about the top marketing reporting tools present currently. Reporting may not always be the fun-activity to do, however, this is highly important to justify the ad spends and learn if the strategy you’ve adopted is a success or failure. Nevertheless if you are looking for free reporting along with valuable insights for your business, you can attach your accounts and see how it works right here.