This is an overview of the work that Intellemo delivered for UrbanClap and the remarkable results that were achieved. Confidential Client data has been masked deliberately.
(Click Through Rate)
(Return on Investment)
We increased the CTR of Search Ads by 266% while lowering the average position (mathematically increasing as represented in the graphs). It was highly challenging as normally CTR decreases when average position falls. This was done by using thematic structure with multiple relevant ad copies.
Despite the fall in average position, we increased the conversion rates by 110%. This was done by relevant query targeting & automated bidding. Also, dynamic landing page creation by Urbanclap Tech and Team helped a lot.
Within a few months, we improved the account by drastically decreasing the cost and improving the conversion value. Many useful business decisions of UrbanClap team also helped to improve this. Overall, together we achieved almost 70% jump in the ROI for the overall account including all Search campaigns of all business verticals.
Ad Copy Generator helps to test variations of Ad copies very quickly on multiple businesses in multiple accounts. The testing can be scheduled and results monitored promptly. See Ad Copy Generator in action. It generates 1800 ads/hr by pattern replacement of headlines & desciptions on multiple accounts.
Search Query builder helped to look at the search queries of the users for which are the ads were triggering from Broad Match or DSA. Then, based on the data they were qualified as ‘Good’ or ‘Bad’. Finally, the script adds ‘Good’ ones as Exact match and removes ‘Bad’ ones and puts as Negative. See Query Builder in action. It adds relevant ‘interior designer’ queries while negating irrelevant ‘interior design’ queries.
Any performance improvements can be achieved only when the levers that drive that performance are measured accurately and regularly. So, reporting automation becomes really important. We track all the metrices of Google AdWords and Google Analytics through API on Google Sheets. Also, the data is sent every morning on email so that if anything goes wrong/right we are able to take a prompt action.